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ADIDAS
Adidas is one of the world’s leading sportswear companies, with a strong presence in footwear, apparel, accessories, and watches. Founded in 1949 by Adolf Dassler, the brand takes its name from its founder. In 2022, Adidas partnered with Timex Group to create a new watch collection that combines Timex’s watchmaking expertise with Adidas’ street culture inspiration and contemporary aesthetic. The collections focus on modern design, functionality, and the brand’s commitment to sustainability.
